e& enterprise and The National Health Insurance Company – Daman, part of PureHealth, the largest integrated healthcare platform in the Middle East, today unveiled the innovative Hyakum Digital Booth, a visionary concept designed to redefine health insurance accessibility and improve customer service in the United Arab Emirates.

The ‘Hayakom Digital Booth’, a first in the global health insurance sector, ushers in unparalleled 24/7 insurance service accessibility. This pioneering venture is set to commence with a Proof of Concept (POC) in two prime locations, heralding an ambitious expansion to over 20 sites within three years.

Harnessing the synergy of IoT and AI, the state-of-the-art self-service health insurance kiosks will be ingeniously connected to a central command centre, ensuring maximum operational efficiency and a high service experience. The kiosks will feature Emirates ID biometric and identity verification, interactive touchscreens, high-security video surveillance and advanced document scanning, all supported by a robust data infrastructure powered by 5G.

Salvador Anglada, CEO, e& enterprise said, "Our venture with Daman embodies e& enterprise's drive for digital innovation and commitment to creating unparalleled customer experiences. The Hayakom Digital Booth is a leap into the future, reshaping the insurance services landscape with cutting-edge technology."

Khaled Ateeq Aldhaheri, Chief Executive Officer of the National Health Insurance Company – Daman, said: "The Hayakom Digital Booth marks a milestone in the accessibility, efficiency and robustness of insurance services. This ground-breaking concept places Daman at the forefront of industry innovation and reinforces our commitment to delivering exceptional customer service."

This initiative is a cornerstone of Daman's strategic progression, establishing a unique value proposition in customer engagement and operational efficiency. It marks a move towards a more cost-effective service model that aligns with the UAE's sustainability goals to reduce the environmental footprint of traditional insurance practices, while enhancing the customer experience and broadening access to services.

Together, Daman and e& enterprise will pave a new way for customer service in the health insurance industry, while setting a new standard for technology integration and user-centric convenience in everyday transactions.